Apex Social’s Vision and Mission

Vision: Apex Social Group is known and trusted as the most respected service organization in the world, helping all we serve to reach their full potential.


Mission: Unlocking children’s greatest potential through integrating skilled care professionals and cultural exchange into their family’s daily life.

  • Empowering Children to develop to their fullest abilities through consistent, one-on-one, in-home care.

  • Empowering Care Professionals by providing personal & career development, experiential learning and cultural enrichment through a unique, interdisciplinary work experience.

  • Empowering Families by providing specialized, skilled childcare and cultural exchange in the home through an individualized recruiting and matching process and the creation of an Apex Individualized Care Plan.

  • Empowering Schools & Universities by providing career coaching and support for their students and alumni to gain interdisciplinary, paid work experience & continuing education in Germany, the United States and Australia.

  • Empowering Team Members by providing a collaborative, remote work environment with opportunities for training and growth as well as a commitment to our mission ensuring that we find purpose, fulfillment and a sense of belonging in our careers.



Get to Know Our Founder

A mother of three, Susan Asay founded Apex Social after the birth of her first child to provide reliable childcare to families and to give young professionals like you the opportunity to gain international experience while advancing in their careers. After the birth of her first child, Susan faced challenges that American parents face every day. How do I find flexible, high-quality and trained childcare to support my children? Apex Social emerged from this question in 2008 with our exchange and professional development program for the USA or Australia and meanwhile over 2000 young care professionals have helped us to improve the world a little bit.